Crowdfunding Success Secrets
One of the most important things you can do to really generate interest in your project and increase your chances of meeting your funding goal is to create a really killer video presentation.
Projects with video presentations are much more likely to get fully funded than those without video, because video is interesting, engaging, and can present your project in a way that is much easier to understand than text and pictures alone.
Here are a few tips for creating an effective pitch video:
- Focus on the most important elements of your project.
- Keep the video between 1 and 5 minutes. People will get bored if your video is too long.
- Let people know why they should invest in your project, and what you feel it means to the world to get it out there.
- Try to be a little relaxed and fun. If you’re “all business”, people are less likely to be interested. If you’re friendly, more people will want to invest in you.
- Use music and pictures to connect with your audience. Try to select media that really fits with your project’s theme.
- Highlight the benefits you’re offering to backers, and let them know exactly what they’ll get if they fund you.
- Explain that if you aren’t fully funded, you get nothing, so ask them not only to contribute, but to share your project with others!
Different platforms will have different requirements for video, however, in general:
- Videos must be 500MB or less
- Must be MOV, MPEG, AVI, MP4, WMV or FLV format
Here are some resources that you can use to create a video:
Mac users can use: